PUBLICATIONS AND MEDIA
We have big ideas and opinions on all things digital in both Australia and China. If you would like to contact THINKCHINA
regarding a media opportunity, please email firstname.lastname@example.org with your publication and deadline. You can also call us on (02) 9098 5087.
has been republished and featured in a number of publications. View our past press clippings below.
SELECTED PUBLICATIONS AND MEDIA COVERAGES
Chinese investment favours New South Wales over other states
The Chinese trade relationship plays a key role in Australia’s future success. For Australian businesses entering China, a web and social media presence can help protect against counterfeiting and misinformation.
Why your marketing efforts aren’t reaching audiences in China
The unique online environment in China can pose a difficult challenge to Australian businesses entering China. Here are some surefire tips to make the most of your marketing efforts within the Chinese digital landscape.
No FTA delay for expats as online sales to China surge
There are more than 4600 buying agents reselling Australian products to consumers in China. Businesses need to be aware of the risks surrounding this unauthorised trade, particularly if buying agents provide customers with inaccurate information.
Wine & Viticulture Journal
Navigating the lucrative Chinese wine market
Discover how to navigate the lucrative Chinese wine market. Armed with understanding of consumer demographics, Chinese tastes and potential markets, Australian businesses are able to untap China’s wine market.
We regularly share insights into the latest industry trends and best practices in digital China disciplines with our readers. Topics covered include digital marketing, eCommerce and data analytics and more.
Chinese tourists choose Asian neighbours instead of heading down under
Chinese tourists are choosing to book vacations with our Asian neighbours instead of travelling to Australia. Discover how Australia ranks compared to other holiday destinations and what Australia can do to attract more holiday-makers.
Australia Business Forum
Understanding the Chinese consumers
Who buys, who pays: Marketers need to understand that the difference between the China and Australia markets. Variations between these markets isn’t restricted to language barriers, but also includes consumer motivations and behaviours.