THINKCHINA

We share with you on the latest industry trends and best practices in Digital China disciplines in the ThinkBlog.

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Chinese Global Shoppers

2016 marketing insights to target Chinese global shoppers in Australia With so many businesses attempting to enter the Chinese market, many forget one important market – those Chinese global shoppers that are already in Australia. Reaching out to these global ...

by Benjamin Sun - February 13, 2016

Chinese shoppers

WeChat Data

With more than 1.1 billion accounts on WeChat, the Chinese social networking app rivals Western platforms including Facebook and Whatsapp to be the biggest social media platform in the world. As WeChat develops and diversifies, so do the ways its ...

by Benjamin Sun - November 5, 2015

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Daigou in Australia

The best Australian exporters to China aren’t who you’d think The China-Australia Free Trade Agreement (ChAFTA) will mark huge changes for Australian exporters to China. Selling online in China will become straightforward, allowing the simple shipment of goods through logistics providers or ...

by Benjamin Sun - September 6, 2015

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China Website loading Issue

Why isn’t my website loading in China? A China-friendly website is paramount to expanding your business to China, communicating with clients, connecting with potential business partners and collaborating with your staff. But it isn’t uncommon for the Chinese teams of ...

by Johnny Wong - June 27, 2015

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Benefit from ChAFTA

Australia and China’s free trade agreement will mark huge changes to Australia’s exporters. Australian exporters from all areas – agriculture, fashion, wine, automotive parts, pharmaceutical industries will be clambering over each other to get their hands on Chinese shoppers looking ...

by Benjamin Sun - June 18, 2015

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China Online Shoppers

Many Australian businesses enter the Chinese market without knowing enough about Chinese consumers. As a result, they attempt to enter the Chinese market based on assumptions of their target consumer instead of a fact-based strategy. Here are four things you ...

by Benjamin Sun - June 14, 2015

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Chinese Outbound Tourists

The average Chinese traveller isn’t who you’d expect Although we welcome hundreds of thousands of Chinese tourists down under every year, we don’t have a clear understanding of the typical Chinese traveller, and as a result, we are wasting the ...

by Charmaine Wong - May 21, 2015

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Who’s searching for wine?

The average Chinese consumer looking for wine isn’t who you think. China was ranked among the top three Australian wine export markets in 2014 with a staggering value of $A223 million following closely behind the UK (A$374m) and the US ...

by Charmaine Wong - May 7, 2015

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