SUPPLEMENTS AND HEALTH FOOD

VITACO HEALTH

Brief

VITACO is the holding company of multiple supplement brands, they would like to increase the awareness of their brands in China and among the Australian Chinese market.

Although some of its brands were hundred years old, and well known among the Australian and New Zealand region, they are relatively new to the Chinese consumers. They have been sold through buying agents online in China and lacking an official source of information.

Digital Solutions

Think China worked with Vitaco Health to establish Chinese websites for it supplement brand Healtheries, and sports supplement brand MUSASHI. These websites are hosted in China and allow speedy access from its growing Chinese consumer base.

Chinese social channels like Weibo and WeChat were also created for Healtheries and Nutra-life. These allow products and brand information to be accessible through the Chinese social media network.

Think China also organised sample give away in selected Chinese market in Australia to grow awareness of its products through social media subscription, and incentivise sharing online to build word of mouth through the circle of friends between Australia and China.

LATEST FROM THINKCHINA  

  • Chinese shoppers

    Chinese Global Shoppers

    MORE 

    wechat-markeing-australia

    WeChat Data

    MORE 

    Daigou-buying-agent-Australia

    Daigou in Australia

    MORE 

    China-loading-speed-website

    China Website loading Issue

    MORE 

  • China-online-FTA-Australia

    Benefit from ChAFTA

    MORE 

    china-online-shoppers

    China Online Shoppers

    MORE 

    tourism-chinese

    Chinese Outbound Tourists

    MORE 

    wine-market-China-Australia

    Who’s searching for wine?

    MORE 

  • tourismchina-chinesenewyear

    Chinese Tourists Market

    MORE 

    tourismchinainaustralia

    China’s Traveller Profile

    MORE 

    wineinchina

    Wine Export Market

    MORE 

    china-beer-market

    China’s Beer Market

    MORE 

Chinese shoppers

Chinese Global Shoppers

MORE 

wechat-markeing-australia

WeChat Data

MORE 

Daigou-buying-agent-Australia

Daigou in Australia

MORE 

China-loading-speed-website

China Website loading Issue

MORE 

JOIN THE CONVERSATION