SCUBA DIVING TRAINING AUTHORITY

PADI

Brief

PADI would like to generate awareness of its products and services in the Chinese consumer and business markets.

Digital Solutions

Think China established specific PADI’s presence on the Chinese social media channels like WeChat and Weibo. These channels provide consumers with product and service information.

Followed with Chinese social media training to PADI’s dedicated Chinese marketing specialist, the team had successfully converted its Chinese members from email subscription to WeChat subscribers to improve membership engagement.

Think China has also translated PADI’s major services and holiday destination in simplified Chinese and obtain ICP recordal to help with future Chinese website relaunch in coming years.

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