NATIONAL POSTAL SERVICE

AUSTRALIA POST

Brief

Australia Post would like to know more about the cross-border eCommerce landscape in China and how Australian products position against others. It would also like to create awareness among the Australia Chinese community on its services and Tmall store.

The Chinese ecommerce landscape is significantly different from the Australian one, and the expectation from the Chinese consumers towards overseas products are also different from similar Chinese products. It is a massive market will little quality data that is available to marketers.

Digital Solutions

Think China has designed a survey specific to cross border ecommerce for Chinese consumer, it had been distributed digitally to Chinese consumers. The result was then stringently tested against population statistics, and filtered through validate questions to ensure its quality.

Think China also sourced data from Alibaba data platform and look into traffic and sales of products in different categories, countries of origin, and price range.

Think China has also subsequently established Australia Post’s Chinese social media channels on WeChat and Weibo, allowing Chinese customers to enquire about Australia Post services online in Chinese. These channels also helps generating awareness for Australia Tmall Global store, keeping consumers on top of their Australian products.

LATEST FROM THINKCHINA  

  • Chinese shoppers

    Chinese Global Shoppers

    MORE 

    wechat-markeing-australia

    WeChat Data

    MORE 

    Daigou-buying-agent-Australia

    Daigou in Australia

    MORE 

    China-loading-speed-website

    China Website loading Issue

    MORE 

  • China-online-FTA-Australia

    Benefit from ChAFTA

    MORE 

    china-online-shoppers

    China Online Shoppers

    MORE 

    tourism-chinese

    Chinese Outbound Tourists

    MORE 

    wine-market-China-Australia

    Who’s searching for wine?

    MORE 

  • tourismchina-chinesenewyear

    Chinese Tourists Market

    MORE 

    tourismchinainaustralia

    China’s Traveller Profile

    MORE 

    wineinchina

    Wine Export Market

    MORE 

    china-beer-market

    China’s Beer Market

    MORE 

Chinese shoppers

Chinese Global Shoppers

MORE 

wechat-markeing-australia

WeChat Data

MORE 

Daigou-buying-agent-Australia

Daigou in Australia

MORE 

China-loading-speed-website

China Website loading Issue

MORE 

JOIN THE CONVERSATION